Jul 15 2013
Did you know that if you write down “exercise on Monday” in your datebook you’re 45% more likely to actually exercise? Unfortunately I can’t “source” the data per se, but I did hear it once on some self-help radio talk show. So naturally, it must be true. In other words, the more people consciously plan to exercise, the more likely they are to actually do it.
But what about the gym or studios themselves? That is, if you’re a gym owner, do you often ask yourself, “How organized and well-planned are we?” And “are we doing everything in our power to make it shockingly easy for our customers to exercise?” Regardless of your answer to this question, we highly encourage you to take a good, long, hard look at FlexBooker. It’s a new and simple widget that allows you to easily create and manage your class schedules while allowing customers to instantly sign up.
Now, when we here at Slapstart first take a look at a start-up we inevitably ask ourselves one critical question: what problem does this new start-up solve? If the start-up doesn’t exactly solve a problem, our enthusiasm dims quite a bit. If the start-up takes an existing problem and actually makes it worse, we existentially fret for the future of the human race. But when the start-up takes an all-too-common dilemma provides an elegant solution, well, we leap up from our desk chairs, click our heels, and quickly whistle a tune from “The Sound of Music.”
And the problem that FlexBooker solves should resonate with anyone who goes to the gym or longs to: it helps busy, over-worked, smart phone-reliant people easily schedule classes. I hate to ask you to conjure the thought of, say, a stressed out banker racing out of his office at 9 pm or a “super-mom” hauling kids around in a mini-van, but this is the world we live in. And these people want to exercise but it’s difficult for them to easily fit it into their 15-hour days. Flexbooker lets them do this – and here’s how.
First, it provides tools for the gym or studio to easily create and manage a class schedule. This is important because gyms or studios will generally fall into two camps. The first camp: those with no online class schedule or booking system whatsoever; and secondly, those who do have one. If you’re in the former category – and at the expense of sounding a bit harsh – it’s time to get with the regimen. (Just imagine a jacked-up trainer screaming in your ear.) A lack of an online class scheduling system is costing you business. And if you do have a system in place, you need to ask yourself: how easy is it, really? Am I still taking reservations over the phone? Can people register on their smart phones? Are changes easy and instant or does some IT guy/gal have to do it?
Our point is that even if you do have a system in place, FlexBooker is worth a look because it simplifies the entire process. Which brings us to the fact that when rolled out in the real world, FlexBooker provides a widget that gym or studio owners can drop into their existing website, enabling customers to book classes from anywhere, including, of course, smart phones. Better yet, FlexBooker includes an automated class reminder. So when an overworked soccer mom is yelling at the referee for not calling a foul on little Johnny’s third-grade nemesis Todd, she won’t resort to physical violence because she’ll get an e-mail or text message reminding her she has yoga class in 2 hours (and, by extension, to breathe deeply). This reminder system keeps customers happy and preserves your business by cutting down on no-shows. And it’s worth noting that FlexBooker offers a 30-day free trial, so you really have nothing to lose (except more business).
Making excuses for not exercising goes way back to our prehistoric ancestors, when a caveman named Gog (aren’t they always named Gog?) opted to chill in his cave, blankly staring at a fire rather than rolling a stone wheel up a hill to train for that summer’s Woolly Mammoth hunt. Fortunately, with FlexBooker’s easy-to-install widget, there’s one less excuse for your customers to exercise and one fantastic new tool for gym and studio owners to grow their business.