Clear Water From Crow's Nest Boat Below

HubSpot: The Most Powerful Free CRM so Easy to Use, You Don’t Have To

I needed a CRM
To keep track
Of my correspondence
With business contacts

A spreadsheet
Can only go so far
It keeps basic info
Of who they are

But conversations
And status updates
Are hard to manage
And to keep straight

There are many options
That are free
They give you much of what
A CRM should be

But most of the time
You must cut and paste
Every detailed message
It’s such a waste

In other cases
“Free” is nothing but
Once installed
You must pay up

HubSpot is more
Than a CRM
It offers sales and marketing tools
With a special gem

Its full featured suite
Has few rivals
But their CRM
Is free for all

I looked for the catch
The secret flaw
But there were no limitations
No hidden gotchas

Everything worked
Just as it should
I tried to find something broken
But it was just too good

This never happens
It’s rightly absurd
To find a beautiful masterpiece
To keep contact records

I finally gave up
And in defeat I conceded
My flaw count was left wanting
It did everything I needed

HubSpot is the unequivocal leader of free CRMs. You may find them listed innocuously amongst a bevy or mere mortal free CRMs. This is akin to a pro baseball player hanging out in a lineup of little leaguers. There’s no comparison whatsoever. The difference is that HubSpot is not only a superior CRM, but also a set of integrated sales and marketing pipeline tools. Its best-in-class sales and marketing growth stacks command a comfortable fee, and so they offer their CRM for free.

Their CRM, which you can’t pay for by the way, can be used standalone, with unlimited users, for one million records. On top of that it comes with a meaningful offering of features from both their sales and marketing stacks. To be sure their business model is to lure you in with the most glorious CRM you’ve ever encountered and make you drool over their Sales and Marketing software. I regret to report that it’s working, as I find myself wanting to use more of their full suite of tools.

Set up is simple. Register for an account, add the extension to integrate Gmail or Outlook, and then add a tracking code to your website. The extension is one of their secret sauces that makes everything so easy. You can send and receive emails just as you normally might and it automagically adds new contacts and correspondence history for you. Simultaneously it adds companies and associates the contacts with them. HubSpot pulls from its large footprint to populate various company information fields for you. By simply sending emails as you normally would HubSpot updates and manages your CRM for you. And that tracking code on your website? It handles multiple functions, one of which is keeping a running list of prospects of company’s that dropped by your site. The same tracking exists for those you’re in contact with via email.

HubSpot’s marketing package includes everything from full website building, to content creation tools, marketing automation, lead management, email marketing, social media suite, A/B Testing, optimization, custom workflows, and on and on. You can see the full set of services here. The Sales stack includes Gmail and Outlook integration, personalized email sequences, email tracking with real-time open notifications just to name a few. The complete list can be found here. All these tools combine to not only give you a crystal clear crow’s nest view of your marketing and sales efforts, but also instill best practices along the way. All I was looking for was a glorified spreadsheet to track a few conversations, and now I want an enterprise level sales and marketing suite.

The CRM space is like a bunch of guppy fish arguing over whose flippers are bigger. Meanwhile the HubSpot whale saunters over and gobbles them up. I tried multiple well built, well spoken of CRMs, but they have nothing on HubSpot. Don’t let the noise of the standalone CRMs distract you. And don’t think that because HubSpot offers so much that its CRM is somehow too bulky or integrated to fit your needs. Nobody understands the entire sales and marketing cycle better than HubSpot, and so they were able to design a CRM that fits your business needs perfectly. And it’s free for everyone.

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