iota: The Best Way to Keep Your Pet Safe and Secure

The night has come
The rain falls down
The children cry
In their sorrows drown

The lights are on
But you feel alone
For Fido left
And did not come home

How could this happen
It can not be
He was right with us
When he got free

Calls go out
But are not returned
No consolation
Hard lessons learned

In this day and age
Of instant mapping
It’s quite simple to
Have real time tracking

iota tracks
By radio
Exactly where
Your pet did go

If only you
Had planned ahead
Fido would be
Safe in his bed

You try to sleep
But the truth takes hold
Your beloved pet
Is out in the cold


iota is the world’s smallest GPS tracker. Weighing in at 11grams it’s the perfect size to attach to your pet’s collar. The a standalone system comes with a durable and waterproof tracking device, a home base tower that has both wifi and radio signals, and a mobile app to configure and track your pet. The signal radius is typically from .5 to 1 mile (around 12 city blocks), with the ability to be much larger depending on the conditions. iota’s tracking device will connect to any home base signal so when others in your community have it you will all share each others’ signals. In the San Francisco Bay area there’s already around 50% coverage. Once set up you can check the map in the mobile app and see exactly where your pet is.

The tracking device let’s you set up a safe virtual fence so you can be alerted when your pet has gone beyond its allowed range. It comes with an activity monitor report, which is essentially a Fitbit for your dog showing you how active it was each day. You can also be notified of any motion at all so you know when your pet is on the move. The real time alerts give you peace of mind knowing your pet is safe.

People primarily use iota to track their pets, but customers have found a broad range of applications for it including everything from bicycles to parachutes. The motion detector alerts are particular helpful for bikes so you know if it moves when its not supposed to. Parachutists use it on their main chute in the event they need to cut away and use their backup. It makes finding their lost chute much easier. The second most utilized application is for what families hold the most dear- their children.

Millions of pets go missing every year. iota is one of the few viable products that can help recover them. From inspiration to Kickstarter campaign, angel investors and VCs each and all want to give you the ability to never lose that which is most precious to you.