Get a Vyteo Viral Video to reach your audience in a new and creative way. Our team will:
- Produce a comedic & compelling commercial representing your brand.
- Run a Public Relations campaign landing you prominent placements in top publications.
- Run targeted PPC/PPV campaigns to get views and exposure.
Why Make A Viral Video?
According to the book Traction: A Startup Guide to Getting Customers there are 19 marketing channels to reach your target audience. It encourages trying each in small scale, measuring the results, and then focusing on what gets the most traction. Seeking publicity and using unconventional PR are prominent among them.
Many companies have the core marketing channels set up- Search Engine Marketing and Display ads being staples for most campaigns. Landing pages are optimized, scripted emails are set up to welcome and guide new users, and social media updates are scheduled.
Now what? Making a creative and comedic video is a great way to warm relations with your current users and build a bridge to new ones.
Producing the video is only the beginning. Once built we make it the centerpiece of your PR & PPC campaigns driving targeted users to your site and increasing brand awareness. If ever you felt like the press releases you’re sending out are getting lost in writers’ inboxes, try including a creative video. It will put you at the top of the reporters’ list. They value unique, interesting, and compelling content. Giving reporters what they need to be successful will make you more successful getting in the news. Our team is available to drive entire campaigns.
How It Works
We guide the creative process through iterative feedback. Each company is different and wants to project and maintain a certain image. We capture that in a way that will be intriguing to viewers.
- We start with high level brainstorming to see what genres of scenarios might fit a company’s image.
- A high level scenario is selected, characters are added and developed.
- Once the general characters and scenario are set up, variations of the scenario are created.
- A final script is refined and delivered.
- Our creative production team produces it from actors, scenes, props, and pre & post production.
What To Expect
A Viral Video is just like any other piece of content. In order for it to gain exposure a marketing push is needed. Our PPC Specialist will tailor targeted campaigns across multiple networks. Our PR team will broadcast the video to influencers around the web landing you placements in highly regarded sites. Here’s some other benefits.
- It’s a great icebreaker for visitors checking out your service through other channels. Many sales professionals start their pitches with creative stories or jokes. You can too.
- It’s a creative way to announce exciting news.
- It gives you something to talk about when you don’t have news.
- It helps you get in the news. Reporters, bloggers, and journalists prefer sticky, interesting content. It will stand out amid the ocean of press releases they receive.
- You’ll get extra viral views since people like sharing fun and interesting content.
Contact us to get started.